EcoWise AI

Monthly Action Report

Sample store · July 2026 · illustrative data · in partnership with NFSP

This is a sample report. The store, products and figures are illustrative and do not represent any real retailer — it shows the exact format and thinking a live EcoWise report delivers.

You're a busy commuter-belt top-up shop — people catch you on the way to the station in the morning and on the way home at night, so your trade comes in two sharp peaks rather than a steady flow. It shows in what sells: the coffee-to-go counter turns £612 a week (your number-one line), chilled drinks £705, and food-to-go, fresh milk, bread and the evening ready-meal top-up fill out the rest of your top twenty. That gives you three big opportunities this month: turn the morning coffee run into a coffee-and-pastry run, rebuild a food-to-go lunch deal that's lost a quarter of its units, and feed your fastest-growing space — the chiller, up 31%.

Your busiest trip is the grab-and-go breakfast run — 24.8% of grouped trips — followed by the evening meal-for-tonight (19.3%) and the lunch meal-deal (18.1%). This is a time-poor, convenience-led shopper: 476 of your lines are price-marked, chilled drinks turn £705/wk, and the coffee counter adds another £612/wk. So this month's range is pitched where you actually trade — food-to-go, grab-and-go breakfast, chilled drinks and quick evening meals — not big weekly-shop lines that wouldn't move here.

Your month at a glance

~£10,400

Total prize identified /yr

~£2,600

In your Top 5 alone

42 in · 54 out

Range refresh actions

The prizes are estimates modelled from illustrative sales patterns — indicative, not guaranteed. You'll find the working behind every figure in Appendix A1.

Do these 5 first

Your five highest-value moves

Together they carry ~£2,600/yr — about 25% of the total identified prize. All five are about getting more from space and lines you already have, not adding anything new.

1 Turn the morning coffee run into coffee + pastry

The coffee counter is your #1 line at £612/wk, but pastry attach is weak — there's no warm bakery beside it. Add pastries and prompt the upsell. Biggest single win in the shop.

~£700/yr

review w/c 27 Jul

2 Make the lunchtime food-to-go deal worth stopping for

Your grab-lunch range has slipped 24% and the £489/wk deal has drifted. Lock down a tight lunch line-up and price a clear £4 main-snack-drink deal, so a coffee-only stop turns into a full lunch.

~£600/yr

review w/c 27 Jul

3 Give the chiller the front space it's earning

The chiller is up 31% and turns £705/wk — it's outgrowing its shelf. Trim your slowest full bay and hand that frontage to chilled drinks and grab-and-go.

~£500/yr

review w/c 3 Aug

4 Re-price the food-to-go range against your invoice

Costs on sandwiches, wraps and coffee consumables have crept up faster than your retails. A small, invoice-checked re-price across ~£25k/yr of food-to-go turnover pays back quickly.

~£450/yr

review w/c 3 Aug

5 Keep the coffee flowing through the 7–9am rush

The counter is your #1 line — a queue or an empty hopper at 8am is the most expensive gap in the shop. Staff and stock the rush so it never runs dry.

~£350/yr

review w/c 27 Jul

The range refresh

List these 42 lines

42 new lines inPitched to your shopper: food-to-go, grab-and-go breakfast, chilled drinks and quick evening meals. Impulse lines first; a swap is shown wherever a clean like-for-like exists.

#	Product / line & why it fits your shopper	Category	Signal	Prize/yr	Confidence	Swap
1	sparkling elderflower press 275ml chilled premium press for the morning commuter grab — no press line here today	Soft Drinks	on promo at your wholesaler now — P/M £1.45, 38% POR	~£140	No-brainer	→ D1
2	citrus energy 500ml PMP £1.39 energy does £452/wk here — value energy grows the bay	Soft Drinks	on promo at your wholesaler now — P/M £1.39, 44% POR, buy 3 get 1 free	~£140	Solid bet	→ D2
3	sugar-free functional energy 330ml sugar-free hit for the morning commuter	Soft Drinks	on promo at your wholesaler now — RRP £1.85, 43% POR	~£110	Worth a try	→ D3
4	cloudy lemonade 500ml PMP £1.20 impulse carbonate at a sharp price-mark	Soft Drinks	on promo at your wholesaler now — P/M £1.20, 52% POR	~£110	Solid bet	→ D4
5	cold-pressed orange juice 330ml chilled juice for the breakfast run	Soft Drinks	on promo at your wholesaler now — RRP £1.99, 40% POR	~£110	Solid bet	→ D5
6	peach iced-tea 500ml PMP £1.25 low-sugar refresher, growing fast	Soft Drinks	on promo at your wholesaler now — P/M £1.25, 45% POR	~£100	Solid bet	→ D6
7	coconut water 330ml better-for-you chilled for the gym crowd	Soft Drinks	on promo at your wholesaler now — RRP £1.79, 41% POR	~£100	Worth a try	→ D7
8	flavoured spring water 500ml PMP 89p value hydration single at a clear mark	Soft Drinks	on promo at your wholesaler now — P/M 89p, 48% POR	~£100	Solid bet	→ D8
9	kids fruit-juice carton 200ml PMP 79p family top-up juice for the after-school run	Soft Drinks	on promo at your wholesaler now — P/M 79p, 36% POR	unquantified	Worth a try	—
10	sea-salt caramel chocolate bar 45g PMP £1.10 evening treat single at a clear mark	Confectionery	on promo at your wholesaler now — P/M £1.10, 46% POR	~£100	Solid bet	→ D10
11	fruit-gum sharing bag PMP £1.35 sweet-treat attach for the evening top-up	Confectionery	on promo at your wholesaler now — P/M £1.35, 34% POR	~£100	Solid bet	→ D11
12	mint humbugs roll bag 120g traditional sweet for the older shopper	Confectionery	on promo at your wholesaler now — RRP £1.29, 39% POR	unquantified	Worth a try	→ D12
13	milk-chocolate sharing block 100g PMP £1.65 evening in-home treat	Confectionery	on promo at your wholesaler now — P/M £1.65	~£100	Solid bet	→ D13
14	dark-chocolate mint thins 90g premium-ish evening treat	Confectionery	on promo at your wholesaler now — RRP £1.89, 44% POR	unquantified	Worth a try	—
15	protein flapjack bar 50g 50% POR — better-for-you bar for the commuter crowd	Confectionery	on promo at your wholesaler now — RRP £1.69, 50% POR	~£100	Worth a try	—
16	oat & raisin cookie twin-pack coffee-counter attach — pairs with the morning run	Biscuits & Treats	on promo at your wholesaler now — RRP 65p, 41% POR	~£90	Solid bet	→ D28
17	all-butter shortbread finger PMP 99p tea/coffee biscuit for the counter	Biscuits & Treats	on promo at your wholesaler now — P/M 99p, 30% POR	unquantified	Worth a try	→ D29
18	chocolate-chip cookie sharing pack 200g PMP £1.55 everyday cookie must-stock	Biscuits & Treats	on promo at your wholesaler now — P/M £1.55, must stock	~£100	Solid bet	—
19	sea-salt sharing crisps 150g PMP £1.35 40% POR on a sharing bag — your evening trade	Crisps & Snacks	on promo at your wholesaler now — P/M £1.35, 40% POR	~£100	Solid bet	→ D25
20	cheese-puff singles 55g PMP £1.00 lunch-deal snack at a clear mark	Crisps & Snacks	on promo at your wholesaler now — P/M £1.00, 42% POR	~£100	Solid bet	→ D26
21	lightly-salted popped chips 23g better-for-you lunch snack	Crisps & Snacks	on promo at your wholesaler now — RRP 99p, 45% POR	unquantified	Worth a try	—
22	tortilla chips sharing 180g PMP £1.75 big-night-in dip attach	Crisps & Snacks	on promo at your wholesaler now — P/M £1.75, 41% POR	~£100	Solid bet	—
23	spicy corn snack 55g trending spicy single — pulls younger shoppers	Crisps & Snacks	on promo at your wholesaler now — RRP £1.25	unquantified	Worth a try	—
24	own-label meal-deal sandwiches (tighten the lunch line-up) your grab-lunch range is down a quarter — the biggest single opportunity this month Suggested lunch line-up (convenience bestsellers, illustrative — a starting point to check against your supplier): Chicken & Bacon, Cheese Savoury, Ham Salad, BLT, Egg Mayo, Tuna Crunch. Aim for a couple of meat, a couple of cheese-or-veg, one fish and one premium.	Food to Go & Coffee	store gap — sandwiches −18.6% value, −24.1% units	~£600	No-brainer	—
25	wraps & flatbreads (extend food-to-go) widens the lunch offer your counter already supports Suggested three (illustrative, not from live data): Chicken Caesar wrap, Falafel & Houmous wrap, Chicken Tikka wrap. Add a Cheese & Ham flatbread if the counter can make it fresh.	Food to Go & Coffee	store gap	~£150	Solid bet	—
26	porridge & hot-oat pots breakfast on-the-go with no kitchen work	Food to Go & Coffee	competitor gap	~£100	Worth a try	—
27	protein & egg breakfast pots high-protein grab breakfast for commuters	Food to Go & Coffee	competitor gap	~£100	Solid bet	—
28	barista oat-milk 1L coffee-counter attach — grows the plant-milk option	Food to Go & Coffee	store gap (coffee counter active)	~£100	Solid bet	—
29	chilled coffee-to-go extra flavours chilled coffee already sells — widen the set	Food to Go & Coffee	store gap (coffee counter active)	~£100	Solid bet	—
30	morning pastries (croissant/pain au chocolat) grab-and-go breakfast is 24.8% of trips and the coffee counter has weak pastry attach — turns one item into two	Bakery & Fresh Food	store gap	~£250	No-brainer	—
31	breakfast muffins & doughnuts sweet bakery for the morning run	Bakery & Fresh Food	store gap	~£150	Solid bet	—
32	sausage rolls & savoury bakes hot savoury for the lunch and trades crowd	Bakery & Fresh Food	store gap	~£150	Solid bet	—
33	sourdough & premium bloomer loaf evening meal-for-tonight bread	Bakery & Fresh Food	competitor gap	~£100	Worth a try	—
34	chilled ready meals for one evening meal-for-tonight for the commuter Suggested four (illustrative, not from live data): Chicken Tikka Masala with rice, Macaroni Cheese, Cottage Pie, Thai Green Curry. Single-serve to start — these are for one or two, not a Sunday roast for the family.	Chiller	store gap	~£200	Solid bet	→ D34
35	protein yoghurt & pots chiller is your fastest-growing category (+31% 12w)	Chiller	competitor gap	~£100	Solid bet	→ D35
36	fresh soup pots quick lunch or evening meal without kitchen work	Chiller	store gap	~£100	Worth a try	—
37	cheese & charcuterie snack packs evening sharing attach	Chiller	competitor gap	~£100	Worth a try	—
38	fresh filled pasta & sauce kit meal-for-tonight for one or two	Chiller	store gap	~£150	Solid bet	—
39	premium single-serve ice-cream tubs take-home treat while the season runs	Frozen	competitor gap + season	~£100	Solid bet	—
40	frozen garlic bread & sides evening meal side for the ready-meal shopper	Frozen	store gap	~£90	Worth a try	—
41	instant noodle pots 46% POR on a quick-meal staple for the time-poor commuter	Grocery (Ambient)	on promo at your wholesaler now — RRP £1.49, 46% POR	~£100	Solid bet	—
42	single-serve wine 187ml & premium canned cocktails evening meal-for-tonight top-up	Alcohol (BWS)	competitor gap	~£150	Solid bet	—

Range out: 54 lines reviewed

42 delist · 7 price-mark · 5 cut facingsNot every row is a cut. Each line here is still selling, so we've flagged why it's quiet and what to do with it: a genuine delist, a duplicate price-mark to tidy, or an essential to hold on fewer facings.

#	Product / line	Category	Rate of sale	Why it's slow	What to do	Swap
1	still lemonade 2L PMP	Soft Drinks	£0.11/wk · -6%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L1
2	dandelion & burdock 500ml	Soft Drinks	£0.16/wk · -15%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L2
3	bitter lemon mixer 200ml	Soft Drinks	£0.19/wk · -21%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L3
4	cherryade 2L value	Soft Drinks	£0.24/wk · -24%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L4
5	ginger beer 330ml can	Soft Drinks	£0.26/wk · -29%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L5
6	tropical juice drink 1L	Soft Drinks	£0.33/wk · -30%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L6
7	sparkling apple 250ml glass	Soft Drinks	£0.36/wk · -32%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L7
8	diet cream soda 2L	Soft Drinks	£0.39/wk · -36%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L8
9	blackcurrant squash 1L	Soft Drinks	£0.42/wk · -37%	quiet seller — a stronger line in the same need already holds the space	Delist	—
10	aniseed twist bag 150g	Confectionery	£0.44/wk · -40%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L10
11	liquorice comfits 100g	Confectionery	£0.46/wk · -44%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L11
12	rhubarb & custard boiled sweets 200g	Confectionery	£0.49/wk · -46%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L12
13	wine gums roll 52g	Confectionery	£0.52/wk · -47%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L13
14	fizzy cola bottles 130g PMP	Confectionery	£0.54/wk · -50%	quiet seller — a stronger line in the same need already holds the space	Delist	—
15	clotted-cream fudge box 100g	Confectionery	£0.56/wk · -51%	quiet seller — a stronger line in the same need already holds the space	Delist	—
16	mint imperials 200g bag	Confectionery	£0.58/wk · -52%	quiet seller — a stronger line in the same need already holds the space	Delist	—
17	sherbet lemons 200g	Confectionery	£0.63/wk · -53%	quiet seller — a stronger line in the same need already holds the space	Delist	—
18	toffee eclairs 150g	Confectionery	£0.65/wk · -54%	quiet seller — a stronger line in the same need already holds the space	Delist	—
19	jelly beans mixed 140g	Confectionery	£0.67/wk · -56%	quiet seller — a stronger line in the same need already holds the space	Delist	—
20	milk-bottle chews 120g	Confectionery	£0.71/wk · -57%	quiet seller — a stronger line in the same need already holds the space	Delist	—
21	flying-saucers tub 90g	Confectionery	£0.74/wk · -58%	quiet seller — a stronger line in the same need already holds the space	Delist	—
22	coconut ice bar 50g	Confectionery	£0.77/wk · -59%	quiet seller — a stronger line in the same need already holds the space	Delist	—
23	barley-sugar drops 200g	Confectionery	£0.81/wk · -60%	quiet seller — a stronger line in the same need already holds the space	Delist	—
24	chocolate-limes 200g	Confectionery	£0.84/wk · -62%	quiet seller — a stronger line in the same need already holds the space	Delist	—
25	prawn-cocktail crisps 25g	Crisps & Snacks	£0.86/wk · -63%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L19
26	beef-flavour maize snack 30g	Crisps & Snacks	£0.89/wk · -64%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L20
27	scampi-flavour fries 27g	Crisps & Snacks	£0.91/wk · -65%	quiet seller — a stronger line in the same need already holds the space	Delist	—
28	pink wafer twin-pack 100g	Biscuits & Treats	£0.98/wk · -67%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L16
29	ginger-nut roll 250g	Biscuits & Treats	£1.02/wk · -69%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L17
30	malted-milk biscuits 200g	Biscuits & Treats	£1.06/wk · -70%	quiet seller — a stronger line in the same need already holds the space	Delist	—
31	iced-ring biscuits 200g	Biscuits & Treats	£1.09/wk · -71%	quiet seller — a stronger line in the same need already holds the space	Delist	—
32	fig-roll pack 200g	Biscuits & Treats	£1.12/wk · -72%	quiet seller — a stronger line in the same need already holds the space	Delist	—
33	rich-tea fingers 300g	Biscuits & Treats	£1.16/wk · -73%	quiet seller — a stronger line in the same need already holds the space	Delist	—
34	long-life custard pot 150g	Chiller	£1.21/wk · -75%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L34
35	squeezy cheese spread 140g	Chiller	£1.23/wk · -76%	quiet seller — a stronger line in the same need already holds the space	Delist	→ L35
36	potted-meat paste jar 75g	Chiller	£1.27/wk · -77%	quiet seller — a stronger line in the same need already holds the space	Delist	—
37	mushy peas tin 300g	Grocery (Ambient)	£1.29/wk · -78%	quiet seller — a stronger line in the same need already holds the space	Delist	—
38	instant mash sachet 90g	Grocery (Ambient)	£1.32/wk · -79%	quiet seller — a stronger line in the same need already holds the space	Delist	—
39	condensed-milk tin 397g	Grocery (Ambient)	£1.37/wk · -81%	quiet seller — a stronger line in the same need already holds the space	Delist	—
40	frozen faggots 500g	Frozen	£1.39/wk · -82%	quiet seller — a stronger line in the same need already holds the space	Delist	—
41	arctic-roll dessert 250g	Frozen	£1.41/wk · -84%	quiet seller — a stronger line in the same need already holds the space	Delist	—
42	malt fruit loaf 300g	Bakery & Fresh Food	£1.44/wk · -85%	quiet seller — a stronger line in the same need already holds the space	Delist	—
43	sparkling mango pressé 500ml PMP	Soft Drinks	£0.14/wk · -12%	replaced by sparkling mango pressé 500ml (£1.91/wk) — a duplicate; keep the newer mark	Consolidate price-mark	—
44	value cola 2L PMP	Soft Drinks	£0.22/wk · -15%	replaced by value cola 2L PMP (£2.04/wk) — a duplicate; keep the newer mark	Consolidate price-mark	—
45	fat-free vanilla yoghurt 4-pack	Chiller	£0.27/wk · -18%	replaced by fat-free vanilla yoghurt 4-pack (£2.12/wk) — a duplicate; keep the newer mark	Consolidate price-mark	—
46	thick & creamy fruit yoghurt 4-pack	Chiller	£0.38/wk · -21%	replaced by thick & creamy fruit yoghurt 4-pack (£2.24/wk) — a duplicate; keep the newer mark	Consolidate price-mark	—
47	soft white sandwich loaf 800g	Bakery & Fresh Food	£0.53/wk · -24%	replaced by soft white sandwich loaf 800g (£2.41/wk) — a duplicate; keep the newer mark	Consolidate price-mark	—
48	vanilla ice-cream tub 1L	Frozen	£0.68/wk · -14%	replaced by vanilla ice-cream tub 1L (£1.83/wk) — a duplicate; keep the newer mark	Consolidate price-mark	—
49	milk-chocolate wafer bar 4-pack	Confectionery	£0.87/wk · -9%	replaced by milk-chocolate wafer bar 4-pack (£1.77/wk) — a duplicate; keep the newer mark	Consolidate price-mark	—
50	long-life semi-skimmed milk 1L	Chiller	£1.48/wk · -55%	long-life milk — a cupboard standby for older shoppers; hold it, but one facing is plenty	Reduce to 1 facing	—
51	lactose-free semi-skimmed milk 1L	Chiller	£1.52/wk · -13%	your only lactose-free milk — a free-from line worth keeping for the shoppers who need it; trim to one facing	Reduce to 1 facing	—
52	condensed tomato soup tin 400g	Grocery (Ambient)	£1.56/wk · -10%	tinned soup — a reliable top-up staple; keep it, on fewer facings	Reduce to 1 facing	—
53	seasonal chocolate selection box	Confectionery	£0.09/wk · -6%	seasonal winter line — simply out of season, not a delist; hold it for the back end of the year	Reduce to 1 facing	—
54	gravy granules tin 200g	Grocery (Ambient)	£0.18/wk · -9%	cooking-cupboard staple for the evening-meal shopper; keep it, fewer facings	Reduce to 1 facing	—

The full list · facings & space

Range moves

Order more Coffee — never run dry through the 7–9am rush — Your single biggest line at £612/wk; a queue or an empty hopper at 8am is the costliest gap in the shop.

Prize: ~£350/yr No-brainer minutes ref M1 →

Give chilled the front space it's earning — The chiller turns £705/wk and is up 31% — it's outgrowing its shelf. Pull it forward and trim your slowest full bay to make the room.

Prize: ~£500/yr Solid bet a re-merchandise ref M2 →

Order more Morning bakery — keep pastries and bread filled for the breakfast rush — Bakery runs £744/wk and the breakfast trip is 24.8% of all trips.

Prize: ~£300/yr Solid bet minutes ref M3 →

Order more Chilled milk — add a second facing on the 2-litre — At £197/wk it's your top dairy line and the anchor of the evening top-up.

Prize: ~£250/yr No-brainer minutes ref M4 →

The full list · promotions

Promo

Run a £4 meal deal: sandwich + drink + snack — A proper HFSS-exempt deal to pull the lunch mission back, anchored on your food-to-go counter.

Prize: ~£300/yr Solid bet a re-merchandise HFSS: check ref B1 →

Price cloudy lemonade 500ml at its £1.20 PMP — At 52% POR it's the best margin on a mainstream carbonate in the current deal book.

Prize: ~£200/yr Solid bet an order change HFSS: check ref B2 →

Price citrus energy at its £1.39 PMP — 44% POR on a can your commuters are already buying.

Prize: ~£150/yr Solid bet an order change HFSS: check ref B3 →

Run a chilled-drinks upsize with the meal deal for summer — The chiller is +31% (12w) with units well up — make the cold drink the easy add-on.

Prize: ~£150/yr Solid bet an order change HFSS: check ref B4 →

Trial an elderflower-press buy-2, wholesaler-funded — The funding's theirs and the press is non-HFSS, so the multibuy stays clean.

Prize: ~£120/yr Worth a try an order change ref B5 →

Run a coffee loyalty card (6th free) — Keeps the £612/wk counter sticky and gives the commuter a reason to pick you over the station kiosk.

Prize: ~£100/yr Worth a try minutes ref B6 →

The full list · bundles

Bundles

Every bundle below comes straight from your own basket data — quoted as a share of its trip type, and none leaning on a caution-flagged 100% pattern.

Bundle Coffee + Bakery + Chilled Drink — the grab-and-go breakfast — Among the 34,341 grab-and-go breakfast trips (24.8% of grouped trips), Coffee→Bakery+Chilled Drinks holds 68% at ×3.4 chance.

Prize: ~£300/yr Solid bet a re-merchandise ref C1 →

Bundle Sandwich + Crisps + Soft Drink — the lunch add-on — Among the 25,063 lunch meal-deal trips, Sandwiches→Crisps+Soft Drinks holds 61% at ×2.9 chance.

Prize: ~£250/yr Solid bet a re-merchandise ref C2 →

Bundle Ready Meal + Bakery + Dairy — the meal-for-tonight basket — Among the 26,725 meal-for-tonight trips (19.3% of grouped trips), Ready Meals→Bakery+Dairy holds 74% at ×2.6 chance.

Prize: ~£250/yr Solid bet a re-merchandise ref C3 →

Bundle Wine + Ready Meal — the weekend dinner run — Among meal-for-tonight trips, Wine→Ready Meals holds 44% at ×5.6. Small trip count, so treat as a trial.

Prize: ~£150/yr Worth a try a re-merchandise ref C4 →

The full list · price

Price

We didn't get cost prices this month, so the exact new shelf prices need checking against your wholesale invoice — use the catalogue PORs as the margin you're aiming for.

Price Food-to-go — re-price against your invoice — Costs on sandwiches, wraps and coffee consumables have risen faster than your shelf prices. Across ~£25k/yr of food-to-go turnover, even a ~1.8% margin recovery is real money — check each line against the invoice.

Prize: ~£450/yr Solid bet an order change ref D1 →

Price Crisps & snacks — check the meal-deal component retails — Value is up but units are flat — a price-led read. Make sure the crisp bag in your £4 deal still earns its margin at the deal price.

Prize: ~£150/yr Solid bet an order change ref D2 →

Price Household — small margin leak — Value +2% but cash margin −7% on falling units. Re-check retails.

Prize: ~£100/yr Solid bet an order change ref D3 →

The full list · siting

Siting & merchandising

Move energy and chilled drinks to the front chiller — At £705/wk chilled and £452/wk energy, these earn the best cold space by the door.

Prize: ~£250/yr Solid bet a re-merchandise HFSS: check ref E1 →

Move HFSS confectionery off the entrance and till zone until scope is settled — With no store profile attached, keep HFSS out of the restricted spots until floor area and headcount confirm the exemption.

Prize: unquantified/yr Solid bet a re-merchandise HFSS: check ref E2 →

Build a proper grab-and-go zone at the door — With coffee your #1 line at £612/wk, pastries, food-to-go and cold drinks belong next to it for the morning rush, not scattered across the shop.

Prize: ~£250/yr Solid bet a re-merchandise ref E3 →

The full list · mission plays

Mission plays

Filtered to what this store actually operates — a coffee counter, a food-to-go chiller, fresh bakery, a chiller and a newspaper trade — so all five plays below are ones you can genuinely run.

Rebuild the lunch meal deal around food-to-go — The lunch-meal-deal trip is 18.1% of grouped trips (25,063 of them), led by crisps at 66% and sandwiches at 59% — but the grab-lunch range has slid 24%. Keep the lunch line-up consistent and price a real deal behind it.
Lunch line-up to aim for (convenience bestsellers, illustrative — check against your supplier): Chicken & Bacon, Cheese Savoury, Ham Salad, BLT, Egg Mayo, Tuna Crunch. A couple of meat, a couple of cheese-or-veg, one fish and one premium — and never let all six run out together.

Prize: ~£600/yr No-brainer an order change HFSS: check ref F1 →

Build the morning coffee + pastry run — The grab-and-go breakfast is your single biggest mission at 24.8% of all trips, and the coffee counter sitting next to it has almost no pastry to attach.

Prize: ~£250/yr Solid bet a re-merchandise ref F2 →

Build the pick-me-up energy + confectionery bay — Pick-me-ups are 14.2% of grouped trips — an energy-and-confectionery mission (Energy 61%, Confectionery 54%) — and energy already turns £452/wk here.

Prize: ~£250/yr Solid bet a re-merchandise HFSS: check ref F3 →

Build the evening meal-for-tonight fixture — Meal-for-tonight is 19.3% of grouped trips (Ready Meals 58%, Bakery 52%, Dairy 47%) — the shop's second-biggest mission.

Prize: ~£200/yr Solid bet a re-merchandise ref F4 →

Build the weekend big-night-in bay — Inside the meal-for-tonight trips, Wine → Ready Meals holds 44% (×5.6). At the weekend, sit wine, sharing snacks, a ready meal and ice cream together in one bay.

Prize: ~£200/yr Solid bet a re-merchandise ref F5 →

The big three

Where to take Sample store next

Own the two rushes

Your day isn't a flat line — it's two spikes with a quiet middle: the 7–9am station run and the 5–7pm homeward top-up. The morning is coffee, pastries and something to eat on the platform; the evening is a meal-for-tonight with a cold drink or a glass of wine. Most stores staff and stock for an average day, then get caught short in both peaks. Plan the shop around the two windows instead.

First step: set a grab-and-go bay by the door for the morning and a meal-for-tonight bay by the chiller for the evening, and stock each for its own peak.

Turn a coffee into a meal

The coffee counter is your #1 line at £612/wk, but most of those cups walk out on their own. A pastry in the morning and a sandwich-plus-snack at lunch are the two easiest add-ons you're not yet taking — grab-and-go breakfast is 24.8% of trips and the lunch deal 18.1%. You already have the people through the door; the prize here is attach, not extra footfall.

First step: put pastries right beside the coffee and a £4 lunch deal at the counter, and have staff offer the add-on at the till.

Let chilled and grab-and-go take the frontage they've earned

The chiller is up 31% over 12 weeks, with units and margin up too — it's simply outgrowing its shelf, and frozen has turned with the season as well. Meanwhile a couple of slower ambient bays are sitting on prime frontage they no longer pay for. The next three months belong to chilled drinks, ready-meals-for-one, single-serve wine and take-home ice cream.

First step: measure your slowest full bay this month and hand that space to chilled and grab-and-go.

Appendix

The evidence spine

A1 · Prize arithmetic (key lines)

Ref	Action	Working	Prize
T1/F2	Coffee + pastry attach	Hot drinks £612/wk × ~2.2% pastry attach × 52 → ~£700	~£700
T2/F1	Rebuild food-to-go lunch deal	Food-to-go now £489/wk after a 22% fall (≈£138/wk lost); winning back ~£11.5/wk → ~£600	~£600
T3/M2	Chilled front-space reclaim	Chilled drinks £705/wk × ~1.4% uplift from better space × 52 → ~£500	~£500
T4/D1	Food-to-go re-price (margin)	Food-to-go ≈£25.4k/yr; ~1.8% margin recovery on invoice-checked re-prices → ~£450	~£450
T5/M1	Coffee-counter availability	£612/wk × ~1.1% availability recovery × 52 → ~£350	~£350
F4	Meal-for-tonight attach	Chilled ready meals £268/wk × ~1.8% attach × 52 → ~£250	~£250

A2 · Category scorecard

Category	Share	Val 52w	Unit 52w	GM 52w	Val 12w	Unit 12w	GM 12w	Diagnosis (value + units + margin together)
Tobacco & Nicotine	14.7%	−5.8%	−6.4%	−7.2%	−3.1%	−2.4%	−4.1%	A legacy cash department drifting gently down on all three measures — monitored, not a focus this month; the growth is elsewhere
Food to Go & Coffee	12.9%	−7.8%	−24.3%	+4.1%	−4.6%	−6.2%	+9.8%	Where the pain is: grab-lunch sandwiches off −18.6% value and −24.1% units, though the coffee counter itself holds at £612/wk
Chiller	11.6%	+18.4%	+14.2%	+12.6%	+31.2%	+21.5%	+27.8%	The standout — all three measures climbing fast. Give it more room
Alcohol (BWS)	9.8%	+4.6%	+1.7%	+5.2%	+13.8%	+7.9%	+12.4%	The evening wine-and-beer top-up is building — a strong last quarter across all three measures
Soft Drinks	8.4%	+9.1%	+6.4%	+8.3%	+14.7%	+11.2%	+13.5%	Up on every measure, led by chilled and energy
Bakery & Fresh Food	7.1%	+7.6%	+8.1%	+11.4%	−3.4%	−6.8%	+8.6%	A strong year; last-quarter units dipped while margin held, so this reads as a morning-availability wobble, not lost demand
Confectionery	6.3%	+10.8%	+6.7%	+6.4%	+15.6%	+12.1%	+11.9%	Rising on all three — the pick-me-up and evening-treat missions are landing
Grocery (Ambient)	4.6%	−4.7%	+1.3%	+2.6%	−1.4%	+0.9%	+4.2%	Sales value slips but units and margin both rise — that's a price-and-mix shift, not a fading category
Crisps & Snacks	3.8%	+6.8%	+1.2%	+3.4%	+11.7%	+5.8%	+8.1%	Value ahead on near-flat units over the year — price doing the work; the last quarter looks healthier
News & Magazines	3.1%	−8.9%	−13.7%	−6.1%	−7.2%	−9.4%	−5.3%	Fading structurally as commuters read on their phones; still brings people in, so keep it but give it less space
Frozen	2.4%	−6.4%	−9.7%	−3.8%	+18.2%	+12.6%	+19.4%	Down over the year but sharply up in the last quarter on every measure — summer has arrived, so move now
Biscuits & Treats	1.6%	+6.2%	+2.9%	+9.6%	+14.3%	+11.8%	+15.1%	Up on all three, with margin leading — the mix is trading up nicely

A3 · Basket patterns used

Trip type	Pattern	Trips	Share all baskets	Holds %	× chance
the grab-and-go breakfast	Coffee → Bakery + Chilled Drinks	1,142	0.43%	68%	×3.4
the lunch meal-deal	Sandwiches → Crisps + Soft Drinks	1,058	0.40%	61%	×2.9
the meal-for-tonight	Ready Meals → Bakery + Dairy & Eggs	1,364	0.52%	74%	×2.6
the meal-for-tonight	Wine → Ready Meals	236	0.09%	44%	×5.6
the pick-me-up	Energy & Sports → Confectionery	316	0.12%	57%	×3.1

Each row clears its own caution check and sits above ×1 on its own line. Wine→Ready Meals is still "New — watch" at just 236 trips, so it's tagged Worth a try rather than banked as settled.

A4 · Competitor & wholesale context

National wholesale promotions (22 Jul–11 Aug 2026, 183 deals with published POR and cash margin) are the main listing engine, because price-marked packs are how this store actually trades. A cash-and-carry grocery snapshot (21 Jul 2026) supplies the "Must Stock" tags, and a multi-grocer first-page scan gives brand signal only, re-cast into convenience formats.

A5 · Data caveats & rule deviations

Store profile read: a commuter-belt top-up and food-to-go shop with two sharp peaks, time-poor and convenience-led. What points to it: coffee £612/wk, chilled drinks £705/wk, food-to-go, milk and bread in the top twenty, PayPoint and Lotto £274/wk, energy £452/wk, and 476 price-marked lines. Little sign of a premium mission, so the range this month stays mainstream. If that read is wrong, tell us and next month's range moves with your steer.
Range coherence (R1): a convenience-led store, so the refresh is built around food-to-go, breakfast, chilled and everyday value. Premium and artisan lines are in the catalogues but weren't prioritised — they'd sit too slowly to justify the frontage here.
Delist sanity test (D2): of 54 weak live lines reviewed, 42 come out as true delists. 7 are price-mark consolidations — the line itself is fine, it just runs a duplicate older mark alongside a newer one (e.g. the value cola 2L PMP already sells on the newer mark at £2.04/wk; the cola stays). 5 are essentials and range anchors held on fewer facings — the only lactose-free milk, long-life milk, tinned soup and a seasonal line that's simply out of season.
False-gap check: an early pass hinted that zero-sugar cola might be missing. It isn't — 11 active zero-sugar and diet cola lines already turn £88/wk, so we've made no recommendation against a gap that doesn't exist.
Rule deviation — Top-5 concentration: the Top 5 hold ~25% of the identified prize, under the usual 60–70%. That's honest: the value here is spread across a big refresh and several mission plays, and forcing it into five lines would just mean padding those five. The Top 5 are simply the five biggest single actions.
Food-to-go margin (P1): the re-price action assumes supplier costs on sandwiches, wraps and coffee consumables have climbed faster than your shelf prices — a common leak when retails aren't reviewed. Check each line against your latest wholesale invoice before moving a price; the flagged ~1.8% recovery is indicative, not a promise.
EPOS housekeeping: 3,180 lines are flagged Dormant on the till file. They take no shelf space, so they're not delists — just clear them off the file when it's convenient.
Trip-share basis: every mission and trip share is a share of grouped trips — the 138,472 receipts (of 262,910, 53%) that touch 2–5 sub-categories. One-item baskets and very large shops aren't assigned a trip type.
Capabilities in place: the store runs a coffee counter (£612/wk), a food-to-go chiller, fresh bakery (94 lines), chilled drinks and a newspaper trade — all live, so every one of the five mission plays is genuinely available to it.
HFSS scope: no store profile was attached, so impulse-siting and promo actions carry an "HFSS: check" flag until floor area and staff headcount are confirmed against the regulated thresholds.
Cost prices: weren't in the file. Every price action points you back to the wholesale invoice, with the catalogue PORs as the margin target.
Counter units: coffee and food-to-go are keyed at the till, so unit counts there are shaky — we've leaned on the value trend, not the unit trend.

A6 · The range refresh ledger

Every "range out" line is a live seller — Selling status = Active — shown with its real £/week and 52-week trend, never a dead SKU. Each clears the four gates (availability, seasonality, substitution, basket role) before the D2 sanity test sets its action type. 18 of the 42 listings pair like-for-like to a same-category delist; the rest are additive, mostly in Food to Go, Bakery and Chiller where we're rebuilding rather than swapping. Price-mark consolidations and facing reductions are deliberately left unpaired — they don't free a full facing.

This is an illustrative sample built to demonstrate the EcoWise monthly action-report format. The store, products and figures are fictional — not real till data. It shows the structure and thinking a live report delivers: store-profile coherence (R1), the delist sanity test (D2), live-line delists and capability-gated mission plays.

EcoWise AI · Monthly Action Report · Sample store · July 2026 · illustrative data

Built to demonstrate the report format · review w/c 3 Aug 2026